Innbundet • 2004
How brands become icons: the principles of cultural branding
3 vurderinger • 4.7 av 5
Om boken
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become ic...Vis mer
Om boken
ISBN
9781578517749
Publiseringsår
2004
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Utgave
null
Originaltittel
How brands become icons: the principles of cultural branding
Format
Innbundet
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3 vurderinger • 4.7 av 5
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