Contemporary Selling

Selling and Sales Management

David Jobber

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

The Harvard Business Review Sales Management Handbook How to Lead High-Performing Sales Teams

Prabhakant Sinha

Marketing ISE

C. Shane Hunt

Marketing Management

Philip Kotler

Foundations of Marketing

John Fahy

Marketing

Paul Baines

ISE Contemporary Management

Gareth Jones

Consumer Behavior: Buying, Having, and Being - 13. utgave

Micheal R. Solomon

Global Marketing

Svend Hollensen

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Digital Marketing

Annmarie Hanlon

Management Consulting

David Biggs

Consumer Behavior, Global Edition

Leon G. Schiffman

Retailing Management

Michael Levy

Contemporary Management

Gareth R. Jones

Principles of Marketing

Dr. Philip T. Kotler

The Strategy and Tactics of Pricing

USA) Nagle Thomas T. (Deloitte Consulting

Social Media Marketing

Tracy L. Tuten

Sales Force Management

USA) Johnston Mark W. (Rollins College

Consumer Behavior

Austin) Hoyer Wayne (University of Texas

Customer Relationship Management

Francis Buttle

Contemporary Brand Management

Johny K.

A Framework for Marketing Management, Global Edition

Philip Kotler

Sales Force Management. Leadership, Innovation, Technology

Mark Allard-Will

Strategic Management Concepts and Cases

Frank T. Rothaermel

Contemporary direct and interactive marketing

Lisa Spiller

Consumer Behavior Science and Practice

Frank R. Kardes

Introduction to modern marketing management

Fred Selnes

Management of a Sales Force

Rosann L. Spiro

Selling Today Creating Customer Value

Gerald L. Manning

Contemporary Strategy Analysis

Robert M. Grant

The New Solution Selling

Eades, Keith M.

Direct and Interactive Marketing

Sargeant, Adrian