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Om boken
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.The Ethical De...Vis mer
Om boken
ISBN
9780750297455
Forlag
Hachette Children's Group
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Ethical Debates: Advertising
Format
Frakt og retur
Frakt
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