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`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - <b><i>Frank Mort, Professor of Cultural History, University of East London</i></b><p><p><b><i><b>`Advertising Cultures </b>is a lucid, thorough and highly engaging ac...Vis mer