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Om boken
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campa...Vis mer
Om boken
ISBN
9780205912964
Forlag
Taylor & Francis
Publiseringsår
2013
Språk
Utgave
5
Originaltittel
Persuasion
Format
Frakt og retur
Frakt
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Omtaler · 0
1 vurderinger • 5.0 av 5