Strategic advertising management

Marketing

Paul Baines

Managing and organizations

Stewart Clegg

Integrated Advertising, Promotion, and Marketing Commumications

Kenneth E.

Strategic planning for public relations

Ronald Smith

Strategic Management Ninth edition

Richard Lynch

Strategic advertising management

Larry Percy & Richard Rosenbaum-Elliott

Selling and sales management

David Jobber

Strategic Marketing Management, 9th Edition

Alexander Chernev

Marketing management

Kotler Keller

Integrated marketing communications

Chitty

strategic managent

Torben Juul Andersen

E-Marketing

Judy Strauss

Principles of marketing

Philip Kotler

Contemporary direct and interactive marketing

Lisa Spiller

Marketing planning

Stephan sorger

Marketing Research

Naresh K. Malhotra

Markedsføringsledelse

Philip Kotler

Strategic Brand Management

Kevin J. Delaney

Advertising and Promotion

George Belch

Leadership Brands

Dave Ulrich og Norm Smallwood

Marketing Managment 12e

Philip Kotler

Product management

Lehmann

Economics of Strategy

D. Besanko

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter

Strategic alliances

Peter Lorange

Managerial Economics

James L. Pappas

Fundamentals of strategy

Gerry Johnson

Digital Marketing

Alan Charlesworth