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Marketing Communications

Paperback • 2016 • 1. edition

Marketing Communications

By Ze Zook, P. R. Smith

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About the book

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide studen...Show more

Sales and marketing

Book details

ISBN

9780749473402

Publisher

Kogan Page Ltd

Published year

2016

Language

Edition

1

Original title

Marketing Communications

Format

Paperback

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