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Paperback • 2021 • English • 1. edition
By Bu Zhong
3 Ratings • 5.0 of 5
About the book
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on ...Show more
Book details
ISBN
9781119041610
Publisher
John Wiley & Sons
Published year
2021
Language
English
Edition
1
Original title
Social Media Communication Trends and Theories
Format
Paperback
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3 Ratings • 5.0 of 5