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About the book
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Together, the 14 chapters of Advertising Today provide a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to th...Show more
Book details
ISBN
9780714843872
Publisher
Phaidon Press
Published year
2004
Language
English
Edition
1
Original title
Advertising today
Format
Paperback
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