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Advertising today

Paperback • 2004 • English • 1. edition

Advertising today

By Warren Berger

0 Ratings • 0.0 of 5

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About the book

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Together, the 14 chapters of Advertising Today provide a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to th...Show more

Social and cultural history

Book details

ISBN

9780714843872

Publisher

Phaidon Press

Published year

2004

Language

English

Edition

1

Original title

Advertising today

Format

Paperback

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