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English
Norway
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Paperback • 2006 • English, Multiple languages, French, Spanish, German • 1. edition
Part of the series The golden age of advertising
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About the book
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, raci...Show more
Book details
ISBN
9783822850817
Publisher
Taschen
Published year
2006
Language
EnglishMultiple languagesFrenchSpanishGerman
Edition
1
Original title
The golden age of advertising
Format
Paperback
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