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English

Hard Sell

Paperback • 2016 • 1. edition

Hard Sell

By Sean Nixon

0 Ratings • 0.0 of 5

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About the book

Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial ...Show more

Book details

ISBN

9781784991050

Publisher

Manchester University Press

Published year

2016

Language

Edition

1

Original title

Hard Sell

Format

Paperback

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