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Mad Men Unbuttoned A Romp Through 1960s America

Paperback • 2010 • English • 1. edition

Mad Men Unbuttoned A Romp Through 1960s America

By Natasha Vargas-Cooper

1 Ratings • 5.0 of 5

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About the book

Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits: Don Draper's character is based on the real-life Draper Daniels, protÉgÉ of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man. The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded i...Show more

Book details

ISBN

9780061991004

Publisher

Harper Collins

Published year

2010

Language

English

Edition

1

Original title

Mad Men Unbuttoned A Romp Through 1960s America

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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