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Marketing to Women

Hardcover • 2006 • English • 2. edition

Marketing to Women: How to Increase Your Share of the World's Largest Market

By Marti Barletta

0 Ratings • 0.0 of 5

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About the book

Why do Best Buy stores offer “ Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “ godmother” of the new Volvo concept car? In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women' s market. Updated success stories, original strategies and applications,...Show more

Sales and marketing
Online marketing / Social media marketing
Greenwashing and other forms of deceptive marketing

Book details

ISBN

9781419520198

Publisher

Kaplan Publishing

Published year

2006

Language

English

Edition

2

Original title

Marketing to Women

Format

Hardcover

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