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The Making of European Consumption Facing the American Challenge

Hardcover • 2015 • English

The Making of European Consumption Facing the American Challenge

By P. Lundin, T. Kaiserfeld

1 Ratings • 5.0 of 5

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About the book

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

Book details

ISBN

9781137374035

Publisher

Palgrave Macmillan UK

Published year

2015

Language

English

Original title

The Making of European Consumption Facing the American Challenge

Format

Hardcover

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1 Ratings • 5.0 of 5

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