The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Ten Deadly Marketing Sins Signs and Solutions

Hardcover • 2004 • English • 1. edition

Ten Deadly Marketing Sins Signs and Solutions

By Philip Kotler

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But th...Show more

Book details

ISBN

9780471650225

Publisher

John Wiley & Sons

Published year

2004

Language

English

Edition

1

Original title

Ten Deadly Marketing Sins Signs and Solutions

Format

Hardcover

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Marketing Management

Marketing Management

Philip Kotler

High-Impact Content Marketing Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing Strategies to Make Your Content Intentional, Engaging and Effective

Purna Virji

Foundations of Marketing

Foundations of Marketing

John Fahy

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

Marketing Rebellion The Most Human Company Wins

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Digital Marketing

Digital Marketing

Annmarie Hanlon

Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler

Marketing Strategy

Marketing Strategy

Robert Palmatier

Digital Marketing Excellence

Digital Marketing Excellence

Dave Chaffey

Marketing Management (3rd edition)

Marketing Management (3rd edition)

Philip Kotler

Marketing Theory

Marketing Theory

Marketing Ethics & Society

Marketing Ethics & Society

Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler

Marketing for hospitaliy and tourism

Marketing for hospitaliy and tourism

Philip R Kotler

Do It! Marketing

Do It! Marketing

David Newman

Essentials of Marketing

Essentials of Marketing

Paul Baines

Marketing High Technology

Marketing High Technology

William H. Davidow

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Seth Godin

Relationship Marketing

Relationship Marketing

Martin Christopher

Marketing A Critical Textbook

Marketing A Critical Textbook

Nick Ellis

Markedsføringsledelse

Markedsføringsledelse

Philip Kotler

Marketing Management: First European Edition

Marketing Management: First European Edition

Philip Kotler

FAQs on Marketing Answered by the Guru of Marketing

FAQs on Marketing Answered by the Guru of Marketing

Philip Kotler

Markedsføringens ti dødssynder

Markedsføringens ti dødssynder

Philip Kotler

Principles and practice of marketing

Principles and practice of marketing

David Jobber

In Search of Stupidity

In Search of Stupidity

Chapman, Merrill R. (Rick)

Why CEOs Fail The 11 Behaviors That Can Derail Your Climb to the Top - And How to Manage Them

Why CEOs Fail The 11 Behaviors That Can Derail Your Climb to the Top - And How to Manage Them

David L. Dotlich

The Guru Guide to Marketing A Concise Guide to the Best Ideas from Today's Top Marketers

The Guru Guide to Marketing A Concise Guide to the Best Ideas from Today's Top Marketers

Joseph H. Boyett

Business marketing strategy : cases, concepts, and applications

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan