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Video Game Marketing

Paperback • 2016 • 1. edition

Video Game Marketing

By Peter Zackariasson, Mikolaj Dymek

0 Ratings • 0.0 of 5

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About the book

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.Video Game Marketing: A student textbook ...Show more

Sales and marketing management

Book details

ISBN

9781138812277

Publisher

Taylor & Francis Ltd

Published year

2016

Language

Edition

1

Original title

Video Game Marketing

Format

Paperback

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