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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

Hardcover • 2017 • 1. edition

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

By Mike Smith

0 Ratings • 0.0 of 5

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About the book

An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition The Native Advertising Advantage reveals why native content is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams. The book explains how native ads are blending in with their surrounding content to blur the traditional "church/state" divide of editorial vs. advertising.The author shows how publications as ...Show more

Business and Management

Book details

ISBN

9781259835681

Publisher

McGraw-Hill Education

Published year

2017

Language

Edition

1

Original title

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

Format

Hardcover

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