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Content Everywhere Strategy and Structure for Future-ready Content

Paperback • 2012 • English • 1. edition

Content Everywhere Strategy and Structure for Future-ready Content

By Sara Wachter-Boettcher

0 Ratings • 0.0 of 5

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About the book

Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Business ethics and social responsibility
Entrepreneurship / Start-ups
Business process / operations management

Book details

ISBN

9781933820873

Publisher

Rosenfeld Media

Published year

2012

Language

English

Edition

1

Original title

Content Everywhere Strategy and Structure for Future-ready Content

Format

Paperback

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