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Handbook of Developments in Consumer Behaviour

Paperback • 2012 • English

Handbook of Developments in Consumer Behaviour

By Victoria K. Wells, Gordon R. Foxall

0 Ratings • 0.0 of 5

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About the book

This Handbookexamines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbookstrives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology t...Show more

Book details

ISBN

9781781953327

Publisher

Edward Elgar

Published year

2012

Language

English

Original title

Handbook of Developments in Consumer Behaviour

Format

Paperback

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