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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Norway
Region is based on IP address
About the book
<p>Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.</p><p>The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation ...Show more
Book details
ISBN
9780273736950
Published year
2012
Language
Original title
Consumer Behaviour - A European Outlook
Format
Paperback
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30 Ratings • 4.6 of 5
