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Paperback • 2016 • 1. edition
By UK) Horner Susan (University of Plymouth, John Swarbrooke
1 Ratings • 5.0 of 5
About the book
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include:New material on...Show more
Book details
ISBN
9781138013391
Publisher
Taylor & Francis Ltd
Published year
2016
Language
Edition
1
Original title
Consumer Behaviour in Tourism
Format
Paperback
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1 Ratings • 5.0 of 5