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Consumer Behaviour in Tourism

Paperback • 2016 • 1. edition

Consumer Behaviour in Tourism

By UK) Horner Susan (University of Plymouth, John Swarbrooke

1 Ratings • 5.0 of 5

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About the book

Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include:New material on...Show more

Book details

ISBN

9781138013391

Publisher

Taylor & Francis Ltd

Published year

2016

Language

Edition

1

Original title

Consumer Behaviour in Tourism

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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