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Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

Hardcover • 2017 • 1. edition

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

By Marian Salzman

0 Ratings • 0.0 of 5

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About the book

Today's news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?Look no further! In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative...Show more

Public relations

Book details

ISBN

9780814437872

Publisher

HarperCollins Focus

Published year

2017

Language

Edition

1

Original title

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

Format

Hardcover

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