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Effective Media Relations How to Get Results

Paperback • 2005 • English • 3. edition

Effective Media Relations How to Get Results

By Michael Bland, Alison Theaker, David W. Wragg

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About the book

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overvi...Show more

Media studies
Social and ethical issues
Social groups, communities and identities

Book details

ISBN

9780749443801

Publisher

Kogan Page Publishers

Published year

2005

Language

English

Edition

3

Original title

Effective Media Relations How to Get Results

Format

Paperback

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