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Crisis Communication Practical PR Strategies for Reputation Management and Company Survival

Hardcover • 2008 • English

Crisis Communication Practical PR Strategies for Reputation Management and Company Survival

By Peter Frans Anthonissen

1 Ratings • 5.0 of 5

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About the book

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, ...Show more

Book details

ISBN

9780749454005

Publisher

Kogan Page

Published year

2008

Language

English

Original title

Crisis Communication Practical PR Strategies for Reputation Management and Company Survival

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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