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Spreadable Media

Hardcover • 2010

Spreadable Media

By Henry Jenkins,

1 Ratings • 5.0 of 5

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About the book

<p><b>How sharing, linking, and liking have transformed the media and marketing industries <br></b><br><i>Spreadable Media</i> is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from i...Show more

Book details

ISBN

9780814743508

Published year

2010

Language

Original title

Spreadable Media

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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