Effective Public Relations

Custom Expl Direct Cust Relation

Evans O

Strategic Planning for Public Relations

Deborah A. Silverman

Public relations theory 3

Carl Botan

Exploring Public Relations and Management Communication

Ralph Tench

Leadership

Peter G.

Political Public Relations

Jesper Strömbäck

Principles of corporate finance

Brealey, Myers, Allen

Entrepreneurship

William D. Bygrave

Understanding Public Leadership

Paul ‘T

Understanding Public Relations

Lee Edwards

Public Relations and Social Theory Key Figures, Concepts and Developments

Øyvind Ihlen

Corporate communication

Peggy Simcic Brønn

Exploring Public Relations

Ralph Tench

Ethics in Public Relations

Patricia J. Parsons

The Routledge Handbook of Critical Public Relations

David McKie

Integrated marketing communications

Chitty

Corporate Social Responsibility

Andrew Crane

It's Not Just PR : Public Relations in Society

W. Timothy. Coombs

E-Marketing

Judy Strauss

The new rules of marketing & PR

David Meerman

Principles of marketing

Philip Kotler

Reputation Management

Sabrina Helm

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

The SAGE Handbook of Public Relations

Primer of Public Relations Research

Don W. Stacks

Key concepts in public relations

Franklin B et al

Public Relations Theory 2

Public Relations

Dan Lattimore

The Essential Public Manager

Christopher Politt

Retail Marketing

Peter McGoldrick

Manager’s guide ro excellence in public relations and commujication management

David M.

Principles of Corporate Communication

C. B. M. van Riel

Public Finance

Rosen, Harvey S.

Understanding Consumer Behavior

J. Paul Peter

Designing Public Policies

Canada) Howlett Michael (Simon Fraser University