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Exploing Public Relations

Paperback • 2013 • English

Exploing Public Relations

By Ralph Tench

0 Ratings • 0.0 of 5

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About the book

Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 tec...Show more

Book details

ISBN

9780273757771

Publisher

Pearson Education

Published year

2013

Language

English

Original title

Exploing Public Relations

Format

Paperback

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