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Journalism and PR

Paperback • 2014 • 1. edition

Journalism and PR

By Jim MacNamara

0 Ratings • 0.0 of 5

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About the book

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a `discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory `discourse of spin' and a `discourse of victimhood'. On ...Show more

Book details

ISBN

9781433124266

Publisher

Peter Lang Publishing Inc

Published year

2014

Language

Edition

1

Original title

Journalism and PR

Format

Paperback

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