Custom Expl Direct Cust Relation

Consumer Behavior

Wayne D. Hoyer

Designed for digital

Jeanne W. Ross

Entrepreneurship

William D. Bygrave

Organization Development & Change

Thomas (University of Southern California) Cummings

The Social CEO

Damian Corbet

Experiencing MIS

David M. Kroenke

Exploring strategy

Gerry Johnson,

Business Ethics - Concepts and Cases

Manuela Aberger

Managing Business Ethics

Linda K.

E-Marketing

Judy Strauss

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

Industrial organization

Don e

Entrepreneurship and small firms

Deakins and Freel

Business Ethics - concept and cases

Manuel G. Velasques

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Exploring entrepreneurship practices and pers…

Richard Blundel

Entrepreneurship and Innovation

Tim Mazzarol

Business Ethics as Rational Choice

John Hooker

Building Business Solutions

Ronald G. Ross with Gladys S.W. Lam

Business Ethics

Andrew Crane

Customer Relationship Management concepts and technologies

Francis Buttle

Understanding Business Ethics

Peter Allen Stanwick

International Dimensions of Organizational Behavior

Complete idiot's guide to cold calling

Rosen, Keith

Economics of Strategy

D. Besanko

The Origin and Evolution of New Businesses

Bhidé, Amar

Organization Development

Wendell L. French

Taking care of eBusiness

Thomas M. Siebel

Business dynamics - systems thinking and mode…

Johns Hopkins University Center for Soci (EDT)

Total quality management

Oakland, John S.

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter

Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broo

Keeping Customers in Good Times & Bad

Ronald A. Nykiel Ph.D

Thriving on chaos

Peters, Thomas J.