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English

Ethical Debates: Advertising

Paperback • 2016 • 1. edition

Ethical Debates: Advertising

By Jen Green

0 Ratings • 0.0 of 5

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About the book

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.The Ethical De...Show more

Book details

ISBN

9780750297455

Publisher

Hachette Children's Group

Published year

2016

Language

Edition

1

Original title

Ethical Debates: Advertising

Format

Paperback

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