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Price Management

Hardcover • 2018 • 1. edition

Price Management

By Hermann Simon, Martin Fassnacht

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About the book

In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent a holistic approach to pricing strategy and t...Show more

Business strategy

Book details

ISBN

9783319994550

Publisher

Springer International Publishing AG

Published year

2018

Language

Edition

1

Original title

Price Management

Format

Hardcover

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