The social marketplace for new and used books.

Get started

For the authors

Support

Track a shipment

Company

Contact us

Fast delivery with

Safe payments by

© 2026 Bookis AS

English

Marketing An Introduction

Paperback • 2015 • 1. edition

Marketing An Introduction

By Gary Armstrong, Dr. Philip T. Kotler, Michael Harker, Ross Brennan

0 Ratings • 0.0 of 5

‌
‌

‌

‌
‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

About the book

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Book details

ISBN

9781292017518

Publisher

Pearson Education Limited

Published year

2015

Language

Edition

1

Original title

Marketing An Introduction

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Marketing Management

Marketing Management

Philip Kotler

Foundations of Marketing

Foundations of Marketing

John Fahy

Marketing Communications - A European Perspective

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Global Marketing

Global Marketing

Svend Hollensen

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Creative Arts Marketing

Creative Arts Marketing

Brian Whitehead

Marketing Research

Marketing Research

Naresh K. Malhotra

Marketing Management (3rd edition)

Marketing Management (3rd edition)

Philip Kotler,

Marketing Theory

Marketing Theory

Consumer behaviour

Consumer behaviour

Michael R.

Principles of Marketing Scandinavian Edition

Principles of Marketing Scandinavian Edition

Anders Parment

A Framework for Marketing Management, Global Edition

A Framework for Marketing Management, Global Edition

Philip Kotler

Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler

Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

Henrik Kubel

Introduction to Sport Marketing

Introduction to Sport Marketing

Aaron C. T. Smith

Marketing Management, 3rd edn

Marketing Management, 3rd edn

Svend Hollensen

Essentials of Marketing

Essentials of Marketing

Paul Baines

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Essentials of marketing communications 2

Essentials of marketing communications 2

Chris Fill

Marketing Communications A European Perspecti…

Marketing Communications A European Perspecti…

Pstrick De

Marketing A Critical Textbook

Marketing A Critical Textbook

Nick Ellis

Marketing Management: First European Edition

Marketing Management: First European Edition

Philip Kotler,

Marketing Management 13th edition

Marketing Management 13th edition

Philip Kotler

Principles and practice of marketing

Principles and practice of marketing

David Jobber

Principles of Marketing

Principles of Marketing

Frances Brassington

Consumer Behaviour and Marketing Strategy

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Business marketing strategy : cases, concepts, and applications

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan