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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Paperback • 2015 • English

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

0 Ratings • 0.0 of 5

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About the book

"Mesmerizing & fascinating..." --The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kretsinger, founding executive of Advertising.com Award-winning - Used by over 30 universities - Translated into 9 languages An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techie...Show more

Data science and analysis: general
Business studies: general
Business ethics and social responsibility

Book details

ISBN

9781119145677

Publisher

John Wiley & Sons Inc

Published year

2015

Language

English

Original title

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Format

Paperback

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