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Using Artificial Intelligence in Marketing

Paperback • 2019 • 1. edition

Using Artificial Intelligence in Marketing

By Katie King

4 Ratings • 4.8 of 5

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About the book

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the op...Show more

Business and Management

Book details

ISBN

9780749483395

Publisher

Kogan Page Ltd

Published year

2019

Language

Edition

1

Original title

Using Artificial Intelligence in Marketing

Format

Paperback

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Reviews · 0

4 Ratings • 4.8 of 5

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