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About the book
COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insigh...Show more
Book details
ISBN
9780749478889
Publisher
Kogan Page Ltd
Published year
2017
Language
Edition
1
Original title
Neuro Design
Format
Paperback
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