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International Marketing

Hardcover • 2018 • 1. edition

International Marketing

By Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

0 Ratings • 0.0 of 5

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About the book

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.The book also covers sus...Show more

International business

Book details

ISBN

9781506389219

Publisher

SAGE Publications Inc

Published year

2018

Language

Edition

1

Original title

International Marketing

Format

Hardcover

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Other versions

International Marketing

International Marketing

Paperback · 2018

Reviews · 0

0 Ratings • 0.0 of 5

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