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About the book
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse ...Show more
Book details
ISBN
9781781256145
Publisher
Profile Books Ltd
Published year
2016
Language
Edition
1
Original title
The Art Of Innovation
Format
Paperback
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