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© 2026 Bookis AS

English

Ads, Fads, and Consumer Culture

Paperback • 2015 • 1. edition

Ads, Fads, and Consumer Culture

By Arthur Asa Berger

0 Ratings • 0.0 of 5

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About the book

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture.Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berg...Show more

Book details

ISBN

9781442241251

Publisher

Rowman & Littlefield

Published year

2015

Language

Edition

1

Original title

Ads, Fads, and Consumer Culture

Format

Paperback

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