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The 22 Immutable Laws Of Marketing

Paperback • 1994 • English

The 22 Immutable Laws Of Marketing

By Al Ries

0 Ratings • 0.0 of 5

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About the book

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live u...Show more

Book details

ISBN

9781861976109

Publisher

Profile Books Ltd

Published year

1994

Language

English

Original title

The 22 Immutable Laws Of Marketing

Format

Paperback

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0 Ratings • 0.0 of 5

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