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Om boken
Lecturers/Instructors - Request a free digital inspection copy hereA fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the ...Vis mer
Om boken
ISBN
9781473919525
Forlag
SAGE Publications Ltd
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Brands and Branding
Format
Frakt og retur
Frakt
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