Pocket • 2012 • Engelsk

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Name: All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
SKU: 9781591845331
Price: 89.0 NOK
Availability: InStock
Rating: 5 (1 reviews)
ISBN: 9781591845331

Av Seth Godin

1 vurderinger • 5.0 av 5

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Om boken

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: -What's your story?- -Will the people who need to hear this story believe it?- -Is it true?- All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen t...Vis mer

Om boken

ISBN

9781591845331

Forlag

PORTFOLIO

Publiseringsår

2012

Språk

Engelsk

Originaltittel

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Format

Pocket

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Omtaler · 0

1 vurderinger • 5.0 av 5

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