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Marketing Management, An Asian Perspective

Pocket • 2017 • 1. utgave

Marketing Management, An Asian Perspective

Av Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew-Meng Leong

0 vurderinger • 0.0 av 5

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Om boken

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and...Vis mer

Om boken

ISBN

9781292089584

Forlag

Pearson Education Limited

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Marketing Management, An Asian Perspective

Format

Pocket

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