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Marketing

Innbundet • 2019 • 1. utgave

Marketing

Av Gary Armstrong, Philip Kotler

0 vurderinger • 0.0 av 5

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Om boken

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Om boken

ISBN

9780135192122

Forlag

Pearson Education (US)

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

Marketing

Format

Innbundet

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Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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