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Marketing Research An Applied Approach

Pocket • 2012 • Engelsk • 4. utgave

Marketing Research An Applied Approach

Av Naresh K. Malhotra, David F. Birks, Peter Wills

0 vurderinger • 0.0 av 5

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Om boken

Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to: diagnose and direct research questions that will support marketing decision making, appreciate what excellent research design means, utilise data collection techniques; qualitative and quan...Vis mer

Entreprenørskap
Digital markedsføring
Markedsundersøkelser

Om boken

ISBN

9780273725855

Forlag

Pearson Education

Publiseringsår

2012

Språk

Engelsk

Utgave

4

Originaltittel

Marketing Research An Applied Approach

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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