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Achieving a Strategic Sales Focus

Innbundet • 2016 • 1. utgave

Achieving a Strategic Sales Focus

Av Kenneth Le Meunier-FitzHugh, Tony Douglas

0 vurderinger • 0.0 av 5

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Om boken

The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide criticalcustomer and market knowledge to hel...Vis mer

Forretningsstrategi

Om boken

ISBN

9780198706632

Forlag

Oxford University Press

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Achieving a Strategic Sales Focus

Format

Innbundet

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Achieving a Strategic Sales Focus

Achieving a Strategic Sales Focus

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Omtaler · 0

0 vurderinger • 0.0 av 5

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