Innbundet • 2018 • 1. utgave

Price Management

Name: Price Management
SKU: 9783319994550
Availability: OutOfStock
ISBN: 9783319994550

Av Hermann Simon, Martin Fassnacht

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Om boken

In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent a holistic approach to pricing strategy and t...Vis mer

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Om boken

ISBN

9783319994550

Forlag

Springer International Publishing AG

Publiseringsår

2018

Språk

Utgave

Originaltittel

Price Management

Format

Innbundet

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0 vurderinger • 0.0 av 5

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