Software Product Management and Pricing: Key Success Factors for Software Organizations

Pricing strategies: harvesting Product value

Robert M. Schindler

Strategy and Tactics of Pricing

Thomas T. Nagle

Project to Product

Mik Kersten

Mastering design thinking

Max answell

Selling and Sales Management

David Jobber

Information Technology Project Management

Kathy (Augsburg College) Schwalbe

Pricing strategies: a marketing approach

Robert Abramson

Strategy Beyond the Hockey Stick

Chris Bradley

The Pricing Journey

Stephan M. Liozu

The Oxford Handbook of Pricing Management

The Strategy and Tactics of Pricing: Pearson New International Edition

Thomas Nagle,

Project Management

Jeffrey P. Bakken

Marketing planning

Stephan sorger

Strategic advertising management

Larry Percy

Pricing Strategies

Robert M. Schinder

Principles of marketing

Philip Kotler

Winning at new products

Robert G.

Software Product Management and Pricing Key Success Factors for Software Organizations

Hans-Bernd Kittlaus

Software Project Management

Bob Hughes

Markedsføringsledelse

Philip Kotler

Cost and value management in projects

Ray R.

Manage It!: Your Guide to Modern, Pragmatic Project Management

Johanna Rothman

Managing & using informatikk systems

Keri E

Project Manager

Heinz Schelle

Product management

Lehmann

IT Project Estimation A Practical Guide to the Costing of Software

Paul Coombs

Quality Software Project Management

Robert T. Futrell

Software Engineering Processes

Philippe Kruchten

Product design and development

Karl T. Ulrich

Marketing of High-Technology Products and Innovations

Jakki J. Mohr

Business Process Improvement Toolbox

Bjørn Andersen

Cost & Effect

Robert S. Kaplan

Cost management Produktkalkylering och ekonomistyrning under utveckling

Christian Ax

Digital Marketing

Alan Charlesworth

The Strategy and Tactics of Pricing

USA) Nagle Thomas T. (Deloitte Consulting