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Positioning the battle for your mind

Pocket • 2001

Positioning the battle for your mind

Av International Congress of Actuaries

5 vurderinger • 4.8 av 5

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Om boken

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collectiv...Vis mer

Om boken

ISBN

9780071373586

Publiseringsår

2001

Språk

Originaltittel

Positioning the battle for your mind

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

5 vurderinger • 4.8 av 5

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