Positioning the battle for your mind

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<p>The first book to deal with the problems of communicating to a skeptical, media-blitzed public, <i>Positioning</i> describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:</p><ul><li>Make and position an industry leader so that its name and message wheedles its wa...Vis mer