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Wharton on Dynamic Competitive Strategy

Pocket • 2004 • Engelsk • 1. utgave

Wharton on Dynamic Competitive Strategy

Av George S. Day, David J. Reibstein

0 vurderinger • 0.0 av 5

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Om boken

WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson & Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern Unive...Vis mer

Forretningsstrategi
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Om boken

ISBN

9780471689577

Forlag

John Wiley & Sons

Publiseringsår

2004

Språk

Engelsk

Utgave

1

Originaltittel

Wharton on Dynamic Competitive Strategy

Format

Pocket

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