Competitive Strategy: Techniques for Analyzing Industries and Competitors

Exploring Strategy: Text & Cases

Richard Whittingtong

Marketing Strategy and Competitive Positioning

Graham Hooley

Strategy - an international perspevtice

Bob Adelman

Marketing Analytics

Mike Grigsby

Strategy

Bob De Wit

Marketing Strategy

Robert Palmatier

Experiencing MIS

David M. Kroenke

International Business

Mike Peng

Exploring strategy

Gerry Johnson

Global marketing

Svend Hollensen

Contemporary Strategy Analysis

Robert M.

Strategy in the contemparary world

John Baylis

Marketing Strategy & Competitive Positioning

Graham Hooley

Marketing planning

Stephan sorger

Gaining and sustaining competitive advantage

Jaynal. Abedin

Marketing Research An Applied Orientation

Natesh K. Malhotra

The financial times guide to strategy

Richard Koch

Treasure Hunt

Michael J.

Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results

Paul R.

Kellogg om Strategy

David Dranove

The Competitive Strategy

Michael E. Porter

Economics of Strategy

D. Besanko

Financial Statement Analysis: A Valuation Approach

Leonard Soffer

Retail Marketing

Peter McGoldrick

Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Peter Doyle

Competitive strategy

Michael E. Porter

Competitive advantage of nations

Porter on competition

ME. Porter

Om selling

Mark H.

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Red-Hot Cold Call Selling

Paul S.

Shaping the Future

Peter G.

The Strategy concept and Process

Arnoldo C.

Success Secrets

Mark H. McCormack

Decision Traps

J. Edward

Fundamentals of strategy

Gerry Johnson

Entrepreneurship and Innovation

Tim Mazzarol